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    Make producers and consumers happy.
    Beyond consumer activities that will lead to the future.

    "PICHU PICHU TOKYO" will carry out production activities for children's clothing, miscellaneous goods,
    and home items in order to "promote employment in areas where the ratio of women and the elderly who need employment support is high" and "revitalize local industries." 


    "You are loved."

    We support the social and economic independence of producers and aim for a world where each and every one of us shines.

    We will deliver products with the kindness and hope of the creators and create a society where children can have hope for the future.

    Through the power of design, we create a world where each person shines with pride.

    We aim to be a brand that continues to generate positives.


    ・We aim to achieve both financial independence and social benefits for women.

    ・We aim to co-create in the community by supporting the activities of elderly people who have skills such as sewing.

    We support economic activities across generations, such as work sharing between the child-rearing generation and the elderly.

    ・By ordering item production from a workshop that employs women who need employment support, we will contribute to improving their lives.

    ・Contribute to the passing down of traditional craftsmanship by keeping activities local

    ・Re-use materials leftover from the procution process to minimize waste

    ・Avoid the use of plastic bags to reduce the amount of plastic waste





    Okinoerabujima's own workshop

    There is a small directly managed workshop on Okinoerabujima, a remote island with a population of 13,000, located at the southern tip of Kagoshima prefecture, surrounded by the beautiful sea and abundant nature.

    33% of the total number of adults are 65 years old or older and a female birth rate of 2.02, far exceeding the national average of 1.42.
    Therefore, this island is an island with many children and elderly people.

    Here, we are creating employment for the elderly aged 60 and over and employment for women in the child-rearing generation by placing orders and working in the workshop.

    Shortly before it became possible to buy things online, mothers and grandmas sewed family clothing on islands where there was no place to buy clothes. Therefore, many women over the age of 60 have a high rate of possession of professional sewing machines and have sewing skills.
    In addition, there is a textile culture peculiar to the island represented by ”Bashofu”, and it is a land where handicraft culture is rooted.

    We are working to become a place that can support both the revitalization of local communities and economic revitalization.

    Enlarge Co,. Ltd Isesaki

    Enlarge is a well-established lace manufacuring company in Isesaki city, Gunma prefecture.  All of the fabrics and dresses for the PICHU PICHU "DRESS COLLECTION" are produced here.  More than half of the employees have been working for this company for over 30 years supporting the quality behind "MADE IN JAPAN".

    While many manufacturing facilities are shifting their production to overseas, Enlarge continues to keep their tradition of producing ordered itmes in Japan, while also actively developing new materials to maintain the local economy.  

    Enlarge is an ECO-TEX® STANDARD 100 certified company and provides safe textiles through environmentally friendly and safe production processes.

    RICCI EVERYDAY, partner factory in Uganda

    This partner factory is the main manufacturing facility for the popular bag brand RICCI EVERYDAY, which was established back in 2015 by Chizu Nakamoto in Kampala, Uganda.  RICCI EVERYDAY employs 18 staff, mainly single mothers, and endeavors to help these employees to achieve financial independence and further the education of their children.  PICHU PICHU TOKYO hopes to be committed to help RICCI EVERYDAY to expand their product line to apparel this year by regularly placing orders and helping them to improve their apparel making skills.